Action Express Racing Forms a Merchandising Partnership with the Cavallino Group LLC
Action Express Racing and the Cavallino Group LLC have formed a merchandising partnership to give the Boston-based company the exclusive rights to the production and distribution of team and fan apparel. "This is a very exciting venture for us," said Cavallino Group President Edward Spivak. "The Cavallino team is looking forward to working in a new environment with TUDOR racing, especially with such a respected team in Action Express Racing. We're both determined and thrilled to provide the team and its fans with fresh, functional, and high quality apparel rarely found in motorsport." "Over the last year we have seen an increased demand for apparel from our fans," said Bob Johnson, Action Express Team Owner. "We felt like it was the right time to start producing apparel and a great opportunity to give our fans and our team members a fresh look going into the 2015 TUDOR United SportsCar Championship." As part of the agreement the automotive lifestyle company will conceptualize, design and supply the full range of official Action Express Racing merchandise that will be available to fans for purchase at trackside events, AXRacingStore.com, and Cavallino Group e-commerce site PaddockCollection.com.
Media Contact: Kyle Zimmerman KZimmerman@hi-revracing.com
